There is a new format taking hold in local television, and it should make every broadcaster stop and think. WMAR-2 in Baltimore has eliminated live anchors from its 7 and 11 p.m. newscasts. The broadcasts now begin with weather, then move into prerecorded local stories, national content, and graphics. No familiar anchor at the desk. […]
When Local News Removes the Anchor, What Else Does It Remove? Read More »
The BBC recently hired a 26-year-old entrepreneur, Brandon Relph, to help shape strategy around younger audiences. He did not come up through a traditional newsroom. He built businesses, worked in technology and youth-focused media, and understands audience behavior from a different side of the business. Before we go any further, let’s meet the “kid.” Relph
When an Outside Hire Becomes a Leadership Signal Read More »
The FCC voted to eliminate the national television ownership cap. Broadcasters celebrated. Wall Street started doing math. And now Newsmax says it is preparing to sue. Welcome to the next chapter of local television. The FCC’s vote removed the long-standing 39% national audience-reach cap and replaced it with case-by-case review of broadcast transactions. Newsmax CEO
Everybody Wants Consolidation. Nobody Wants to Talk About the Hangover. Read More »
There’s a question being asked inside television companies everywhere right now: What can we automate? Fair question. AI is moving incredibly fast, and local television would be foolish to ignore it. Broadcasters are already using AI and automation to streamline workflows, repurpose content, create clips, generate captions, analyze information and distribute content across multiple platforms.
