Media Trends

Perry Sook Is Right. But He Didn’t Tell You the Whole Story.

Perry Sook recently penned an opinion piece in Fortune warning that local television could become the next newspaper industry if broadcasters fail to compete effectively against Big Tech. His central argument is simple: Google, Meta, Amazon, and other digital giants have consumed the advertising dollars that once supported local media. Newspapers were devastated, and local […]

Perry Sook Is Right. But He Didn’t Tell You the Whole Story. Read More »

FOX Just Bought Roku. If You Work in Television, You Should Be Paying Attention.

The television industry received a major signal this week. Not a press release, not another earnings call, and not another corporate memo about “optimizing efficiencies.” A signal. FOX announced its acquisition of Roku in a deal valued at approximately $22 billion. On the surface, it looks like another large media merger. It isn’t. This deal

FOX Just Bought Roku. If You Work in Television, You Should Be Paying Attention. Read More »

AI Is Coming for Local TV. The Question Is: Who Survives It?

For years, local television executives talked about AI like it was some distant Silicon Valley experiment — something for tech conferences, something for the digital team to “look into.” That phase is over. Artificial Intelligence is no longer coming to local television. It’s already sitting in the newsroom, writing web stories, clipping highlights, generating graphics,

AI Is Coming for Local TV. The Question Is: Who Survives It? Read More »

Local Television’s Expiration Date?

The Real Canary in the Coal Mine Isn’t Recruiting. It’s Gen Z. For decades, local television was untouchable. Massive reach, political cash, network affiliation power, monopoly-level local news dominance — if you owned a local TV station, you owned attention in your market. Then the internet happened. Then streaming happened. Then mobile happened. Then social

Local Television’s Expiration Date? Read More »

Stop Hiring Mini-Me’s: The Television Industry’s Biggest Recruiting Mistake

The New Broadcast Talent Playbook: Recruiting Across Four Generations Let’s start with an uncomfortable truth. Most hiring managers say they want diversity of thought, and then they hire someone who thinks exactly like they do. The General Manager who came up through sales wants another sales-minded leader. The News Director wants someone who came up

Stop Hiring Mini-Me’s: The Television Industry’s Biggest Recruiting Mistake Read More »

Managing Boomers, Gen X, Millennials & Gen Z in a TV Station: A Survival Guide for Broadcast Leaders

Walk into any television station in America and you’ll find something fascinating. The newsroom assignment desk may be staffed by someone who remembers editing tape with a razor blade, sitting next to someone who has never owned a DVD player. The General Manager might still remember when newspaper revenue was king. The Digital Sales Manager

Managing Boomers, Gen X, Millennials & Gen Z in a TV Station: A Survival Guide for Broadcast Leaders Read More »

Non-Competes Are Costing You Talent. Change My Mind.

Let’s stop pretending this isn’t an uncomfortable question: are non-competes and restrictive employment contracts helping the media industry, or slowly strangling it? Depending on who you ask, they’re either essential protection for businesses investing in talent, draconian restraints that trap people in jobs they’ve already outgrown, standard practice “because that’s how it’s always been,” or

Non-Competes Are Costing You Talent. Change My Mind. Read More »

The Local Television Job Market in 2026: Tough? Maybe. Hopeless? Absolutely Not. 10 Helpful Hints…

If you’ve spent any time scrolling LinkedIn lately (or read my blog posts), you’ve probably seen the headlines: ownership changes, consolidation, budget cuts, hiring freezes, restructuring, and additional responsibilities piled onto already overloaded teams. It’s enough to make even the most accomplished television professional wonder what’s next. Let’s start with some good news. Despite all

The Local Television Job Market in 2026: Tough? Maybe. Hopeless? Absolutely Not. 10 Helpful Hints… Read More »

Dear College Graduate: So You Want to Work in Local Television?

*A Survival Guide from Carver Talent* Congratulations. You graduated from college. You survived finals, group projects, professors who still use PowerPoint templates from 2004, and enough ramen noodles to qualify as a sodium-based life form. Now comes the easy part. Just kidding — now you have to find a job. And if you’re reading this

Dear College Graduate: So You Want to Work in Local Television? Read More »

A Peek Into My Media Recruiting World: The $10 Million TV Sales Candidate

Every recruiter has “the email” — the one you screenshot, the one you forward to a trusted industry friend with zero context except: “Read this. I’m speechless.” Here is mine. And I’m sharing this only to educate, not to embarrass this candidate. I pinky promise — and pinky promises are golden with my daughter. I’ve

A Peek Into My Media Recruiting World: The $10 Million TV Sales Candidate Read More »